Measuring the ROI from medical tourism promotion
Spending money on medical tourism promotion is easy; measuring how well it’s spent is much more difficult.
Across the globe, many countries have been lured...
Why you should believe your customers actions not their claims.
Low Resolution Innovation Tests” highlights the problem faced by anyone who is considering investment in the medical tourism business.
A recent article in Harvard Business...
Is India the top global destination for medical tourism?
India is the top global destination for medical tourism, according to a new market research report.
A study on the indian Healthcare sector conducted by...
NHS employs more staff now than at any point
The UK Department of Health today released it's latest update on NHS staff numbers. It reflects the investment that the UK has been putting...
New doctors cost lives, but can healthcare statistics help patients make better choices?
In the largest ever study of hospital mortality rates published in the UK, death rates for emergency patients jump 6 per cent when newly...
Sorting out fact from fiction
One of the greatest challenges facing anyone working in the medical tourism sector is working out what is fact and what is fiction. It...
Fertility tourism… A complex market niche
Cross border reproductive care is one of the growing niche markets within medical travel. In the last 40 years, it is estimated that around...
Can we make any predictions from previous recessions?
How will the medical tourism sector fare in a global recession that's affecting everything from house prices to car sales to polar bears and...
The EU Directive on Cross Border Healthcare: Update
Some had high hopes that the EU Directive on Cross Border Healthcare would transform the European medical tourism market and provide a much needed...
VisitPortugal’s creative and positive answer to the Brexit threat
If Brexit results in fewer Brits deciding to travel abroad, then several popular holiday destinations in Europe could feel the pain. One destination -...
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