Is medical tourism the solution?
A recent article from McKinsey International highlights the magnitude of the challenge that leaders of governments in the developed countries are going to have...
Why fertility travel will be one of the winners post-Covid
Within the world of medical tourism, fertility travel – travel for IVF treatment – is a market niche that receives too little attention. When...
The unique value proposition in medical tourism… What’s yours?
How important is having a unique value proposition in medical tourism? And what are the most common marketing mistakes made?
In the medical tourism business,...
Are experiences of international patients explored as well as they could be?
For some years we’ve been gathering feedback from international patients through our Medical Tourism Survey, to help medical tourism destinations, clusters and individual hospitals...
Nigeria wants to be a medical tourism destination… Seriously.
More than 80 countries now consider themselves to be medical tourism destinations. Nigeria is the latest addition to the list. Are you serious?
At the...
Is medical tourism really 9% of GDP?
In my pursuit of the truth in terms of medical tourism numbers (you know I have an obsession about this…), I came across this...
2023… A year of opportunity for medical travel?
After two years of trauma, is medical travel in the recovery room and ready to get back to business in 2023? IMTJ Editor in...
©2024 All rights reserved LaingBuisson 