Mexico takes eye care digital during Covid-19

Eye care services provider Salauno has integrated telemedicine into its business model during the Covid-19 pandemic to help push into underserved parts of the country

 

On 19 September 2017, a 7.1-magnitude earthquake struck central Mexico, collapsing buildings and killing more than 200 people. It occurred on the anniversary of a 1985 quake that had devastated Mexico’s capital.

The earthquake left the city in chaos and damaged several properties, including an area close to Salauno, a provider of affordable and accessible eye care services to low-and middle-income patients that aims to give all Mexicans the possibility to see well and transform their lives.

Salauno’s new surgical hub – a 4,000 square metre space that could perform 17,000 surgeries per year – remained in good condition, but because of nearby damage, the surgical hub faced a two-month temporary closure.

That disruption, in retrospect, was ‘the resilience test that gave us the ability to learn fast and stay focused in any crisis, like the one we’re facing today with Covid-19,’ said Carlos Orellana, chief executive and co-founder of Salauno. Back then, the team sought creative ways to maintain business continuity, like moving surgeries and the corporate team to other locations while adapting the overall model of operations to serve the new circumstances.

SALAUNO’S NEW
SURGICAL HUB –
A 4,000 SQUARE
METRE SPACE…
COULD PERFORM
17,000 SURGERIES
PER YEAR

Those preparations laid the foundation for Salauno to expand its digital offerings to serve patients who are vulnerable to Covid-19.

To guarantee their safety, the physical operation of the clinics was suspended in late March, but Salauno soon launched a telemedicine service to identify patients who require immediate attention due to emergency or degenerative diseases.

Just a few weeks after the digital offerings began, Salauno had already conducted around 1,000 teleconsultations – and that number is expected to continue to grow.

Under pressure

Salauno, founded in 2011 by Orellana and Javier Okhuysen, serves a critical need in Mexico, where blindness is the second most common disability. Diabetes affects 16% of Mexico’s adult population, and approximately 30% of all cases of blindness in the country are due to diabetic retinopathy. Cataracts are another common cause of blindness.

Salauno, which is backed by an equity investment from IFC, has provided eye care to more than 400,000 people and grown from one surgical centre in Mexico City into a network of 22 diagnostic centres and one surgical hub. It offers a range of services throughout the Valley of Mexico and Metropolitan area.

To better meet the needs of these clients, Salauno began a large-scale effort in 2016 to integrate digital and mobile solutions for greater outreach.

Now, Salauno can communicate with patients and schedule appointments using WhatsApp and an artificial intelligence-powered chatbot on its website and Facebook.

The company’s shift to digital and mobile offerings has accelerated because of the coronavirus outbreak. According to Orellana, the strategy to deal with the pandemic focuses on keeping patients and staff safe and healthy, ensuring corporate financial viability, and ‘gaining ground’ so the company will be in a strong position when the coronavirus threat recedes.

A post-pandemic digital model

Integrating the telemedicine services into the business model once the clinics reopen is key to the new strategy. This will allow Salauno to reduce the number of physical visits, gain presence in remote areas of the country where eye care attention is practically non existent, and minimise the risk of contagion.

TO BETTER MEET
THE NEEDS OF
THESE CLIENTS,
SALAUNO BEGAN
A LARGE-SCALE
EFFORT IN 2016
TO INTEGRATE
DIGITAL AND
MOBILE
SOLUTIONS
FOR GREATER
OUTREACH

‘The Covid-19 crisis allowed us to transform a traditional strategy based on linear growth to a digital model that could grow exponentially, given that it’s not restricted by physical infrastructure,’ Orellana concluded.

Laura Helena Nevarez has already experienced the benefits of Salauno’s digital outreach. She began to feel an itching, burning feeling in her eyes in early April – a sensation she described as unbearable. She was worried that the infection was a result of the coronavirus.

After her family referred her to Salauno, she scheduled a virtual medical consultation through WhatsApp and was diagnosed with a mild case of conjunctivitis.

‘I’m a 59-year-old woman in the middle of a pandemic. I was extremely worried! I felt like I lived again,’ Nevarez said, relieved.

This article was originally published by IFC in
Stories of Impact, a series that demonstrates
how IFC investments are making a difference
in people’s lives.