MYHT 2020 will be the nation’s first major international healthcare travel campaign. It aims to invite medical and health tourists to experience Malaysia Healthcare.
The Malaysia Year of Healthcare Travel 2020 (MYHT 2020) campaign will seek to reinforce Malaysia in the world’s consciousness as a reputable, global healthcare travel destination. A new customer campaign in line with MYHT 2020 (called Share My Experience) will be unveiled to focus markets in the Asian region this year.
The Malaysia Healthcare Travel Council (MHTC) is targeting several new ASEAN markets and the Middle East as it continues to establish Malaysia as a leading global destination for healthcare. It has offices in Myanmar and Vietnam and is in talks with Brunei and Cambodia to encourage more medical tourists. Other targets within the Middle East are Qatar, Saudi Arabia and Oman.
MHTC is actively promoting its 79 member hospitals to Vietnam, Myanmar, Cambodia and Brunei – as well as Bangladesh – and several countries in the Middle East such as Qatar, Oman and Saudi Arabia.
Among the areas that Malaysian hospitals excel at are cardiology, oncology, fertility, orthopaedics and cosmetic surgery. MHTC promotes treatments that have a high return. Malaysia is promoting itself as the ‘Cardiology and Fertility Hub of Asia’ with its National Heart Institute, and the 33 centres which support it. Its strong in-vitro fertilisation (IVF) success rates are above the global average.
MHTC has an aim of achieving RM2.8 billion (US$673m) in medical tourism revenue in 2020.
Indonesians make up about 60% of medical tourists in Malaysia, while the remainder are mainly from China and the Middle East region.