LaingBuisson has acquired a controlling interest in Good Care Guide, one of the leading websites to find, rate and review children’s nurseries, care homes and homecare providers. from My Family Care Limited and United for All Ages Limited.
Good Care Guide (www.goodcareguide.co.uk) rates and reviews care for children in nurseries and other childcare services and care for older people in care homes and homecare. It also enables providers to get user feedback and market their services in England, Scotland and Wales.
This acquisition further builds on LaingBuisson’s digital and data strategy by growing its online and offline customer acquisition capabilities and provider datasets for two new markets. LaingBuisson already publishes authoritative market reports, hosts conferences and provides consulting on the nursery, care home and homecare markets. Good Care Guide brings service user and resident acquisition services in childcare and social care to mirror the strong patient acquisition services that LaingBuisson already offers in healthcare through its market leading websites PrivateHealthcareUK, GoPrivate.com, Treatment Abroad and Fertility Treatment Abroad.
Henry Elphick, CEO of LaingBuisson, said:
“We are excited about working with Good Care Guide by investing in a website that offers transparency to the consumer and promotes good care, but also provides insights into what the consumer wants that will enhance our market reports and the advice we give clients.”
Ben Black, CEO of My Family Care, said:
“It’s been a great journey building up Good Care Guide to its current state and we are delighted to have found the right partner to take it forward. LaingBuisson is a brilliant business doing amazing things to transform the care industry and we are very excited about the next stage of its development.”
Stephen Burke, Director of United for All Ages, said:
“Good Care Guide is a pioneering website for families using care for children and older relatives. LaingBuisson’s investment means many more families will use the site to find, rate and review the care they need. With growing demand for childcare and eldercare, this feedback is critical to improving the quality of care, and we look forward to working with LaingBuisson to give families a bigger say.”