Cera targets up to eight deals this year

Cera Care will shift its focus to bigger acquisitions after completing the purchase of Radcliffe Home Help Services in Nottinghamshire and Advanced Community Healthcare in Yorkshire.

The homecare tech start-up said the latest additions were six-digit transactions, with the next acquisition set to be a seven-digit deal.

It has a pipeline of more than 200 companies that it is ‘actively looking into’ and expects to complete between six and eight deals this year.

Cera, which has a presence in more than 15 UK cities, plans to grow across the country, then into Europe and eventually the USA. It employs more than 300 people. 

In May, at LaingBuisson’s Social Care Conference, co-founder Ben Maruthappu told delegates: ‘Social care has a phenomenal dataset at its fingertips because care workers are looking after people daily, visiting multiple times a day or even living with them and that is valuable information that can be much better utilised to provide much more person-centred care and proactive care.’