Home Instead drops ‘senior care’ as part of rebrand

Martin Jones, Home Instead UK and international chief executive officer

Homecare provider Home Instead UK has rebranded, dropping ‘senior care’ from its name. The update, which is being rolled out across the global franchise network, aims to position the brand as being more inclusive and reflect the changing way people talk about older adults. With 225 franchise offices nationwide, Home Instead UK delivers over six…

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