Property developers PegasusLife Group, Anthology and Renaissance Retirement have merged to create Lifestory.
The company is being backed and funded by global investment manager Oaktree Capital Management, a majority owner of Anthology and PegasusLife. Lifestory will operate across three regions under the existing brands.
PegasusLife chief executive officer Mark Dickinson has become Lifestory’s CEO with three regional managing directors reporting to him.
The South and South West region will be led by Marc Evans, currently, chief operating officer at PegasusLife; the North and Midlands by Mike Gill, who is regional development director at PegasusLife; and the London and South East by Steve Bangs, managing director at Anthology.
The regions will offer homes to first-time buyers through to older customers looking to downsize.
Dickinson, who joined PegasusLife Group from Anthology, a London residential property developer that he founded in 2013, said the ‘flexible approach’ would allow Lifestory to address the needs of different customers and communities across the country.
He added: ‘The collective portfolio currently amounts to some 50 projects and with the launch of Lifestory, we have ambitious growth plans to double this within a three-year period. Our refreshed and united approach sets us in a strong and unique position to successfully achieve these targets.’
PegasusLife, which provides retirement properties, has more 35 sites across the country. It bought retirement living developer and provider Renaissance Retirement, which has 22 sites, for an undisclosed sum in January last year.