Adlington strengthens sales and marketing team

Sarah Chadwick (left) and Karen McDonald

Adlington Retirement Living has appointed Sarah Chadwick as head of marketing and Karen McDonald as senior sales progressor, as part of its growth plans.

Chadwick joins the business with more than 26 years’ experience. Half of that time was spent at McCann in marketing and advertising, where she was head of channel for Aldi. More recently, she was head of marketing for Well Pharmacy and Haulfryn residential park homes, gaining an understanding of the retirement market.

McDonald has worked for Adlington since 2018 and has now moved from her previous role as senior sales consultant to her newly created role. With more than 40 years’ experience in residential sales and financial services, she is well placed to offer homeowners additional support to help make their purchase journey easier.

‘In my new role, I support our homeowners from the point at which they reserve an apartment in one of our retirement communities, right through to their completion date. Explaining the process is key, as many of them have not move home for 20 or 30 years,’ she said.

‘It can be a daunting process, so I provide an extra helping hand to support them each step of the way and ensure everything run smoothly. It also leaves my sales colleagues free to focus on new customers too.’

Since 2008, Adlington has launched 15 integrated retirement communities across the North West, Yorkshire, Wales and the Midlands.

Adlington chief executive Dr Ed Gladman will be appearing in the April edition of Care Markets UK.