Anchor promotes Sarah Jones to chief executive

Sarah Jones will begin her new role in August

Anchor Hanover Group has promoted Sarah Jones to the role of chief executive, following Jane Ashcroft’s decision to step down from the not-for-profit provider of housing and care for older people.

Jones, who will begin her role from 1 August is Anchor’s chief financial officer and has been a member of the board since April 2020. She led the refinancing of the organisation last year, delivering £650m of sustainability-linked financing.


Jones joined Anchor as finance director in September 2014 from office supplies distributor Spicers Ltd, where she was chief financial officer. A chartered management accountant, Jones has held senior finance roles across corporate and private equity businesses, including Carpetright, and senior roles at HMV and The Burton Group/Arcadia.

‘I am eager to ensure the organisation continues to evolve to meet the needs and expectations of the older people of today and tomorrow and I also want to build on our influence in this socially vital debate with government and other stakeholders,’ she said.

Ashcroft has held senior roles at Anchor for more than 20 years, including 12 as chief executive. She was made a CBE in 2013 for services to older people and has undertaken sector roles including chair of Care England, founding director and vice chair of ARCO, and vice chair of the National Housing Federation.

‘It has been an enormous honour to lead Anchor and my decision was not an easy one,’ Ashcroft said. ‘We’re focussed on creating more and better homes where people can love living in later life. In recent years we have invested in our existing properties, grown through merger and acquisitions, issued our first sustainability bond and built a significant pipeline for further developments.’

She plans to build on her non-executive portfolio in the next stage of my career.

Anchor chair Christopher Kemball added: ‘Jane has been a truly outstanding leader for the organisation, particularly during the Covid pandemic. The board and I extend our deepfelt thanks to her for such an inspirational and dedicated contribution to Anchor and the residents we serve.

‘We conducted a thorough and comprehensive search for Jane’s successor using external consultants and are delighted that Sarah will be taking over as chief executive. I am looking forward very much to working with her in her new role.’