Friday, October 23, 2026
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Home Care Markets People Lifeways appoints Adam Catlow as head of data and AI

Lifeways appoints Adam Catlow as head of data and AI

Andy Ferrington (left) and Adam Catlow

Lifeways has appointed Adam Catlow as its first-ever head of data and AI.

Catlow’s role will be to build on the provider’s use of data and AI to enhance operations and improve the delivery of person-centred care across its services nationwide.

His appointment follows the launch of Lifeways’ AI Support Plan Quality Checker, a tool that has changed the way support plans are reviewed, aiming to improve consistency, quality and efficiency.

‘I’m really proud to have joined Lifeways at such an exciting time. I’m looking forward to exploring how data and AI can help us work smarter, improve our processes and ultimately support the delivery of high-quality, person-centred care across all our services,’ Catlow said.

‘AI has huge potential in social care, particularly when it comes to the work that happens behind the scenes. It can help our team members work more effectively, strengthen the way we deliver support and, most importantly, help keep people safe – often without the people we support even knowing it’s there.’

Andy Ferrington, chief information officer at Lifeways, added: ‘Adam’s appointment is an exciting step for Lifeways as we continue to explore how data and AI can support our teams and enhance the delivery of high quality, person-centred care.

‘We’re already seeing how technology can improve our processes and help us deliver better outcomes for the people we support. Adam brings valuable expertise to this work, and I’m excited to see what the future holds as we continue to explore the potential of data and AI in social care.’