Sequence Care Group bolsters its senior management team

Steve Crawley

Sequence Care Group has strengthened its executive team with a trio of appointments, effective immediately.

Steve Crawley has been recruited to the role of commercial director, overseeing sales, marketing and commercial operations. He joins the provider of specialist care services for adults with complex learning disabilities from Sodexo Home Care UK and Ireland, where he oversaw commercial activity for four homecare providers as regional sales and marketing director.


Before that Crawley had led marketing activity at Sage Housing, the Department of Economic Development for the Isle of Man government, and Countrywide. He is a fellow of the Chartered Institute of Marketing.

Holly Pullinger

Holly Pullinger has been appointed head of property. A member of the Royal Institution of Chartered Surveyors, she worked as an investment surveyor for Octopus Real Estate to source development opportunities in care homes and retirement living sector and was a senior development manager for Perseus Land and Developments.

Finally, Nicola Ward has been appointed communications manager. With over a decade of experience in communications, Ward joins Sequence following several roles in the health, consumer and charity sectors. Her experience includes internal and external communications at Marie Curie, National Lottery Heritage Fund, Diabetes UK, Barnardo’s and the Great Place to Work Institute.

‘These appointments reinforce our ambition to expand Sequence’s platform and provide exceptional care across the UK,’ said Robert Dalrymple, Sequence Care Group interim chief executive. ‘Hundreds of individuals and families across the country trust us to care for their loved ones, and our residents rely on us to help them live meaningful, fulfilled lives. So, it’s essential we hire the right people with the right values to deliver best-in-class care for them. Steve, Holly and Nicola bring a range of skillsets and expertise, and we look forward to working with them.’

Sequence Care Group operates 37 care homes in London and the South of England across three brands. These are Sequence Care, Progress Housing and Liaise Loddon.