The Department of Health and Social Care will launch the next phase of its recruitment campaign as it continues to try and get more people to join the adult social care sector.
Running from autumn to April, the department wants providers to share success stories to encourage and inspire people to consider and apply for jobs in adult social care.
Providers are being urged to send in case studies of those working in the sector and continue to advertise vacancies both on the Department for Work and Pensions Find a Job and on local jobs boards.
Launched in February, the Every Day Is Different campaign, focuses on people aged 20 to 39, highlighting opportunities for progression and professional development in the sector.
More than 1.45 million people work in adult social care but it is predicted an additional 650,000 workers will be needed by 2035 to keep up with the rising numbers of people aged 65 and over.
The government said one in four (26%) care employers surveyed after the first phase saw an increase in either enquiries, applications, interviews or vacancies filled.
Minister for Care, Caroline Dinenage, said: ‘The social care sector is crying out for talented care workers with the right values.
‘I’m calling on the social care sector to rally together and lend us their support again to bring to life the true rewards of caring and showcase the qualities needed to do the vast range of diverse jobs in care.’
Providers wanting to support the campaign by sharing case studies can contact [email protected].