Friday, July 24, 2026
Advertisement
Home Care Markets News Optimo Care Group rebrands homecare division

Optimo Care Group rebrands homecare division

By
Deven Pamben
-
Optimo co-founders Richard Walker (left) and Mark Hales

Yorkshire-based Optimo Care Group has rebranded its domiciliary care division to Choices Homecare. Founded in 2010, Optimo has rapidly grown its portfolio over the past two-and-a-half years through acquisitions. The group’s latest accounts showed it reported rising revenue and EBITDA, and outlined its plans to rebrand its domiciliary care division to become one single trading…

Membership Required

You must be a CM Subscriber to view this content.

Subscribe Now »

Already have an account?

RELATED ARTICLESMORE FROM AUTHOR

Stay ahead of the market

Get the essential stories, market movements and analysis from across the UK independent healthcare and social care sector – every week.

  • Expert analysis and market intelligence
  • Curated independent healthcare and social care news
  • Delivered weekly to your inbox

Join our weekly newsletters

  • HealthcareMarkets
  • CareMarkets
Sign up now

Join thousands of sector professionals

LaingBuisson News

About LaingBuisson

LaingBuisson has been serving clients for over 30 years with insights, analysis and data on market structures, policy and strategy across healthcare, social care and education.
Contact us: [email protected]

Follow LaingBuisson

Linkedin Mail RSS Soundcloud X Youtube
©2026 All rights reserved LaingBuisson
MORE STORIES

InHealth reports flat revenue as CDC expansion dents margins

Business

Transactions in care home market continue to build, data shows

News

Government considering New Zealand-style tenure model

News