Smooth Digital rebrands as Prosperwell

Tobi Alli-Usman

Smooth Digital has rebranded as Prosperwell as it looks to help address a wider range of needs and challenges facing care organisations.

The digital marketing company, which initially specialised in pay-per-click services, is looking to deepen its engagement with the UK care sector as part of its growth strategy.

Its rebrand comes with the strapline ‘caring for the brands that care for others’. Prosperwell is derived from ‘prosper’ and ‘well’, reflecting the company’s aim to help care organisations thrive and flourish.

It aims to empower its clients to better serve their communities, not just financially but also in terms of caring for the wellbeing of individuals and organisations.

‘We’ve listened to our clients and colleagues, and their feedback has guided us to this exciting point in our journey. Prosperwell is about creating conditions that enable success, evolving with our clients, and striving to meet the ever-changing market’s demands. We are more than just a digital marketing agency; we’re a partner that genuinely cares about the brands that care for others,’ said Prosperwell founder Tobi Alli-Usman, who has 10 years’ experience in the care sector.

Prosperwell’s broader range of services will include wider client acquisition and recruitment marketing, training support, along with guidance on processes and systems. Through tailoring services, it aims to help more care organisations achieve their goals in client growth, staff development, and business expansion.