More than 20,000 care staff will be needed in Wales by 2030 if it is to keep pace with the growing demand for services and provide support for communities across the country.
To help attract more people to the sector, a national campaign called WeCare has been launched as part of a long-term strategy to develop workforces in the care and health sectors over the next decade. The projection of staff needed is based on figures from Skills for Care.
The campaign is a collaboration between Social Care Wales and organisations representing the sector, early years and childcare, as well as other national bodies involved in job-seeking and careers advice.
It aims to show the variety of roles and career progression opportunities available. By using real care workers, the campaign focuses on the challenges they face, as well as what makes their work rewarding and worthwhile.
Around one in 17 adults in Wales works in social care or early years and childcare (around 113,000 people), making it a bigger employer than the NHS.
Sue Evans, Social Care Wales chief executive, said: ‘In Wales, around 90,000 people work in social care, while 23,000 work in early years and childcare. However, we still need more people if we are going to meet the needs and expectations of society over the next 10 years.
‘There are a variety of roles available working with adults and children, as well as opportunities to gain qualifications on the job and progress careers. New qualifications in health, social care and childcare are being launched from September this year and this campaign is part of a broader plan to make sure we have a workforce across care and health services that will meet the future needs of the people of Wales.’
Deputy Minister for Health and Social Services Julie Morgan said: ‘[The campaign has] been designed to showcase the opportunities social care, early years and childcare sectors can offer to all those with the right caring skills and qualities and the support which is available to help them develop and nurture their skills to support the people they assist live full and active lives.’