BAAPS said it welcomed the new trends, attributing them to an increasingly educated public and a return to more rational levels.

Rajiv Grover, consultant plastic surgeon and former President of the BAAPS with responsibility for the UK national audit of cosmetic surgery, said: The difference between 2013 and 2014 may seem surprising, but the dramatic double-digit rise last year was very clearly a post-austerity boom’, and figures are simply now returning to a more rational level. It might seem counterintuitive that as plastic surgeons we could possibly welcome such a change, but we are pleased that the public are now so much more thoughtful, cautious and educated in their approach to cosmetic surgery.