BAAPS said it welcomed the new trends, attributing them to an increasingly educated public and a return to more ‘rational’ levels.

Rajiv Grover, consultant plastic surgeon and former President of the BAAPS with responsibility for the UK national audit of cosmetic surgery, said: ‘The difference between 2013 and 2014 may seem surprising, but the dramatic double-digit rise last year was very clearly a post-austerity ‘boom’, and figures are simply now returning to a more rational level….