babylon Health has forged a deal with medical insurer Prudential Corporation Asia to make its AI technology available to customers of Prudential across Asia.

New and exising customers in 12 markets, including Indonesia, Laos, Malaysia, the Philippines, Singapore and Thailand, will have round-the-clock access to babylon’s digital services, the companies have said.

A leading provider of health insurance in the region, and business arm of Prudential plc in the UK, the Hong Kong based insurance provider has more than five million customers in Asia and last year its premium income exceeded £800m.

Nic Nicandrou, chief executive of Prudential Corporation Asia, said: ‘The strategic partnership with babylon is consistent with our ambition to address the unmet healthcare needs in Asia where the majority of the population are uninsured or underinsured, alongside an ageing population and escalating medical costs.

‘We are significantly expanding our role from protection to encompass the prevention and postponement of adverse health events. By empowering customers with self-help tools and real-time health information, we believe the babylon-enabled platform will inspire them to take an active role in understanding and managing their current and future health needs.

babylon’s founder and chief executive Dr Ali Parsa added: ‘We find it humbling that after a lengthy search, Prudential’s forward-looking leadership has put its trust in babylon as its partner. Both organisations share the same mission, which is to make healthcare accessible and affordable to everyone on earth. We look forward to working with one of the most innovative leadership teams in insurance, as they work to build on their strong legacy in Asia.’

The companies said launch dates for Prudential’s babylon-enabled health services will be released later this year.

In March babylon announced its entrance into the Chinese market in a deal with technology giant Tencent for the use of its AI-powered services in the mainland area.