Beirut-based digital dental startup Basma has raised US$1.2m in seed funding to help it open up access to simple and affordable orthodontics in the MENA region.
The round was led by Beirut-based VC firms B&Y Venture Partners and Cedar Mundi Ventures, with joint participation from iSME and various business angels.
“Seven out of 10 people in the Arab world can benefit from straighter teeth. But we think that everyone deserves to smile confidently,” said founder and chief executive Cherif Massoud.
Basma is a direct-to-consumer healthcare brand that wants to give customers straighter and brighter teeth. It says that it was founded on the belief that affordable dental care should be accessible to everyone.
“We see much appetite for HealthTech and cosmetics services in the Middle East, both from consumers and professionals. And the teeth aligner industry is only getting started here,” said Bassel Attieh, chairman and managing partner of Cedar Mundi Ventures.
Funds raised will be used to push Basma’s tech base and for expansion in the MENA region.