Apricity appoints Dr Luca Sabatini as chief medical officer

Fertility clinic Apricity has appointed gynaecologist and obstetrician Dr Luca Sabatini as chief medical officer. Sabatini will work alongside the founders to help implement its clinical strategy and deliver on the company’s mission of ‘less stress, more success’ for patients.

Prior to the appointment, Sabatini served as the clinical director of Barts Health NHS Trust Centre for Reproductive Medicine & Surgery and was the reproductive medicine & surgery clinical lead for the East London Women services. He is a Royal College of Obstetricians and Gynaecologists accredited training director for reproductive medicine, as well as an honorary senior lecturer at the University of Queen Mary’s.


The appointment of Sabatini comes as Apricity looks to expand into Spain with its global fertility services. The company is also developing new innovations in the use of artificial intelligence for fertility.

Commenting on the role, Sabatini said: I have joined Apricity because I truly share the ethos of the founders to find new methods of providing fertility services to patients. Having worked in the fertility field for more than 25 years as a doctor, and having had my own personal experiences as a patient, what has struck me is that the challenges for patients have remained consistent over this time. Patients continue to have difficulty in getting appointments, receiving consistent communication, accessing services, and the success rate has not increased in line with expectations.

‘Apricity’s use of technology has the potential to drastically improve the experience of patients. The ability to offer quality service to patients remotely, wherever they are, is incredibly powerful in itself. This, combined with the utilisation of expertise from leading physicians scientists within the application, and the innovative use of data, has huge potential to improve success rates in fertility and the quality of patient care.’