New head of distribution and proposition at WPA

WPA has promoted Kathryn Vellacott to its leadership team as head of distribution and proposition.

Vellacott (pictured) has worked at WPA for nearly two decades, holding roles across business analytics, project management, intermediary relationship management and business development. The company said her experience spans multiple market sectors and distribution channels.

She was most recently general manager of business development.

In her new role, Vellacott will lead WPA’s distribution strategy and product proposition, with responsibility for aligning product development, distribution and digital activity.

Vellacott said: ‘I’m delighted to take on this role and join WPA’s Leadership Team at such an important time for the business. I’m incredibly proud of what we’ve achieved so far and grateful to the amazing team who have supported me throughout my journey.

‘Intermediaries remain integral to our plans, and I’m excited to continue building strong partnerships with those who want to grow with us. As the world continues to change at pace, I look forward to helping shape and deliver our short, medium and long term strategies – taking our products and distribution capabilities further, and supporting WPA’s ambition to reach its full potential.’

WPA CEO Nathan Irwin said: ‘Kathryn’s promotion underscores her personal capability coupled with WPA’s commitment to investing in talent and leadership to drive forward our ambitious growth strategy while delivering value for customers, partners and stakeholders.’