Bupa combines UK and global commercial teams

Bupa has combined the commercial teams from its UK Insurance business and UK-based international private medical insurance arm, Bupa Global, as part of plans to simplify intermediary access to its healthcare offering.

The insurer said the move would create a single commercial function for intermediaries operating across UK and international markets, providing one point of contact for access to its healthcare solutions.

The integrated function will be led by Bupa UK Insurance commercial director Richard Norris, whose role has been expanded following the restructure.

Norris said the changes followed feedback from intermediary partners seeking a single route into the business.

‘By bringing our UK Insurance and UK-based Bupa Global commercial teams together, we can combine our expertise to better support intermediaries and customers,’ he said.

‘This integration reinforces our commitment to the UK and support for intermediaries to deliver connected healthcare solutions to meet the evolving needs of their clients, both in the UK and overseas.’

The combined structure will allow intermediaries to access specialist expertise across both businesses while offering customers healthcare cover and services spanning UK and international markets.

The insurer said the move reflected growing demand from employers for integrated healthcare solutions supporting prevention, wellbeing and long-term workforce health management across multiple territories.

Anthony Cabrelli, Bupa Global managing director, said customers increasingly expected joined-up healthcare support regardless of where they lived or worked.

‘What they want is simplicity and reassurance – through a single relationship and one team that can understand and manage their care wherever they are in the world,’ he said.

‘By bringing together our UK Insurance and UK-based Bupa Global commercial teams, we’re making it easier for intermediaries to access the best Bupa has to offer, drawing on UK capability alongside international cover through Bupa Global to seamlessly support customers with international healthcare needs.’

The integrated model will also allow intermediaries to access broader customer insight and trend data drawn from Bupa’s UK and international customer base.