MSK Clinics rebrands and targets further expansion

MSK Clinics Group has rebranded as Bonica Healthcare as it enters its next phase of growth in the UK private musculoskeletal (MSK) market.

The group said it plans to acquire additional independent practices while investing in its existing network to support organic growth.

Bonica, whose name was inspired by physician and pain management pioneer Dr John Bonica, provides physiotherapy, osteopathy and chiropractic services from eight clinics, including London and Glasgow.

The company said it would provide acquired clinics with investment in infrastructure, technology, marketing and operational support, allowing practitioners to focus on clinical services.

Marketing director Gareth Fostersaid: ‘Bonica Healthcare gives us a brand that better reflects our purpose to build the UK’s most trusted hub for bone, joint and muscle care. We are committed to investing in our practices and fostering a people-first approach that empowers our practitioners to deliver the outstanding care they want to provide for their patients.’

Demand for private MSK services has been increasing amid continued pressure on NHS provision.

Rob Liguz, investment director at Bonica Healthcare, said: ‘This rebrand marks the beginning of an exciting phase of growth for the business as we expand our geographical reach, broaden our clinical capabilities and invest in our existing practices. By bringing complementary specialisms together under one group, we can offer a more coordinated experience for patients while giving practitioners the support, infrastructure and investment they need to develop their businesses.’