New image for Apposite-backed diagnostics businesses

Apposite Capital-backed Medical Imaging Partnership Ltd and Prime Health Diagnostics Ltd have launched new brand identities to support their next phase of growth.

The two companies, which were brought together under Apposite Imaging Holdings Company Ltd in 2018, have new logos and websites but will remain separate brands operating in distinct markets.

Medical Imaging Partnership, which focuses on the provision of managed radiology services to both the NHS and private hospitals, is being relaunched to support the provision of Community Diagnostic Hubs and to expand its portfolio of managed service locations.

Meanwhile, Prime Health Diagnostics will continue to operate in the consumer market providing outpatient diagnostic pathways from its expanded portfolio, which now includes centres in London and Manchester.

CEO Andrew Lennox said: ‘I am incredibly proud of the two class-leading brands that we have in our portfolio of Medical Imaging Partnership and Prime Health Diagnostics, and so it is very exciting to be launching their new brand images.

‘As a company our values are common across all parts, and so it is right that our brand images can be seen to be part of the same family as they share common heritage.’