Physiotherapy provider undergoes rebrand amid new company strategy

Independent provider of physiotherapy and injury rehabilitation services, Advanced Total Therapy, has rebranded as Rehabplus as part of its growth strategy.

Established in 2013 in Fareham, Hampshire, Rehabplus offers services in physiotherapy, acupuncture, biomechanical assessments and more across 26 locations in the UK to private fee-paying customers, the medico-legal sector, occupational health and large businesses throughout the UK.

‘The main decision behind the rebrand was about creating an element of identity to us as a business,’ said Chris Bartlett, commercial director of Rehabplus. ‘Advanced Total Therapy doesn’t roll off the tongue and we were finding that creating a unique identity and brand was important for us to move into the next chapter of our strategy.’

Chris Bartlett, commercial director, Rehabplus eds

Rehabplus has undergone expansion over the past 18 months, growing its number of clinics from ‘the best part of half a dozen locations to 26 locations’, said Bartlett.

The physiotherapy provider is also implementing an online booking system to make it easier for patients to book clinics.

Bartlett also revealed plans for a national expansion of around 200 clinics by the end of next year, as well as an international expansion into Europe.