The Real Clinic rebrands as Battersea Hospital

The Real Clinic has rebranded as Battersea Hospital as it continues to grow its multi-specialty elective care business.

The new identity went live on 17 August and reflects the hospital’s provision of services to self-pay, privately insured and NHS-funded patients.

Self-pay is the hospital’s largest area of growth and it said the rebrand is intended in part to strengthen its positioning with patients funding their own treatment.

Battersea Hospital provides elective surgical and diagnostic care across ophthalmology, ENT, vascular surgery, plastics and reconstructive surgery, alongside a wider range of day-case procedures.

The hospital operates two general anaesthetic theatres and a dedicated minor operations and procedures suite. It also runs Battersea Aesthetics, a separate service providing non-surgical and cosmetic treatments.

Alongside self-pay activity, the hospital is recognised by all major UK private medical insurers and holds multiple NHS contracts for elective and day-case referrals.

Hospital director Greg Thorpe said: ‘This isn’t just a new look, it’s a reflection of where the hospital is now. We treat patients across self-pay, insured and NHS routes, and across a genuinely broad specialty base.

‘The rebrand gives that a clearer, more coherent identity, but the clinical offering underneath it. Our consultants, our offering and the quality at which we operate haven’t changed, our brand is merely catching up with where we’ve been providing patients with exceptional quality healthcare for several years.’

The hospital has also launched a new website under the Battersea Hospital name, with patient and referrer materials being updated on a rolling basis.