Study shows insurer incentives boost members’ activity levels

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Vitality calls on businesses to help employees engage with health and wellbeing initiatives

Health and life insurance provider Vitality has today pledged to make 100 million people 20% more active by 2025 after independent research showed its shared value insurance model combined with Apple Watch produced sustained increases in members’ physical activity. Results of a landmark behaviour change study by independent research instituteRAND Europe, showed an average 34%…

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