The Croatian Ministry of Tourism and the Croatian tourist boards have recognised the development of health tourism as a high priority for Croatia. They are working with Kvarner Tourist Board, Kvarner Health Tourism Cluster and Zagreb Tourist Board.
Croatia is open to some nations for tourism, health tourism and medical tourism, but is still looking forward to full opening. It is aiming to develop health tourism well beyond summer thermal tourism.
80,000 tourists visited Kvarner (well-known for Lošinj Island and its hospital for respiratory issues) for health services and health tourism in 2020. Zagreb Tourist Board is working to promote the city as a centre of medical excellence.
Health tourism is mostly associated with the regions of Kvarner, Istria, northern Croatia, and Zagreb, but the goal is to include other regions that have the potential for health tourism and to achieve the goals of a strategy that needs to be accomplished by 2030.
The Health Care Bill and Services in Tourism Bill will allow hospitality and health tourism services in hospitals and medical centres. These legal changes are also significant in attracting further investments.
The Ministry of Tourism has introduced “Safe Stay in Croatia” for hotels and tourist accommodations that implement health and hygiene standards. It is intended to guarantee foreign tourists special safety.
Vacationers may also to be offered free rapid tests. There are plans to set up tourist test spots to offer both antigen and PCR rapid tests.