Lithuania produce first city video on medical tourism

Kaunas, Lithuania, has made a video to attract European medical tourists to the Lithuanian city.

Kaunas has made a video to attract European medical tourists to the Lithuanian city. It is the first such video in Europe.

The city of Kaunas has made a video about its health care. The 100 seconds long video presents Kaunas as a growing medical centre. Its goal is to attract European health and medical tourists to the Lithuanian city.

The creators of the video, Wellness Travels, estimate that health tourists spend more than €3000 in Kaunas. That includes not just the clinic or spa, but also the hotels, restaurants and other services.

The idea was a joint one by several private health care institutions, as well as the city’s tourism agency, Kaunas IN.

The logic is that while Lithuania’s health care facilities can offer great quality services for an appealing price, lots of medical tourists are not confident enough to choose the city. This video intends to raise the name recognition of Kaunas and to tell prospective patients that they can trust local medical institutions and quality.