A report published by the Korea Internet Advertising Foundation reveals that one in three reviews about cosmetic surgery are fake.
A report published by the Korea Internet Advertising Foundation (KIAF) reveals that one in three positive reviews on the Internet about cosmetic surgery are fake.
Reviews often have cliché phrases such as “You’ll never regret”, or “I got liposuction and there’s no bruising or swelling at all.”
The worrying findings on misleading reviews was revealed when KIAF analysed 1000 comments left in one month on 26 websites discussing satisfaction after cosmetic surgery procedures.
Some comments identified as fake included similar phrases thought to be written by the same person, while others included an exaggerated level of satisfaction from cosmetic surgery.
Comments encouraging package programmes or those repeatedly posted were also questioned for their authenticity.
The KIAF says: “Since cosmetic surgery patients often consider reviews and recommendations from blogs or websites, consumers can fall victim to misleading fake reviews. Patients need to be aware of accurate medical information and the dangers of cosmetic surgery when choosing clinics and surgeons.”
The KIAF will continue its effort to monitor and crack down on fake reviews in co-operation with the government.