Open to the New Shades of Thailand

The Tourism Authority of Thailand has launched a national tourism campaign to support the tourism industry in 2018.

The Tourism Authority of Thailand (TAT) has a national tourism campaign to support the tourism industry in 2018.

The marketing campaign called “Open to the New Shades of Thailand” seeks to reflect the unique characteristic of the Thai people to welcome visitors of all shades from all around the world. The campaign will focus on niche tourism categories including medical/wellness and luxury travel.

The Thailand Board of Investment (BOI) seeks to attract overseas investment, particularly for the three eastern provinces of Chon Buri, Rayong and Chachoengsao. It is promoting investment in 10 target industries including medical and wellness tourism; as part of the five-year economic plan.
In the first half of 2017, Japan submitted the most applications to the Office of the Board of Investment (BOI). It accounted for 55% of total foreign investment.