New Malaysian medical tourism agency Perfect Enhancement expects to capture 10 per cent of the cosmetic surgery market share within five years, and two to three percent by the end of 2008. Aside from having confidence in its marketing strategy and services, the firm attributes its optimism to the industry’s rapid but stable growth.
New Malaysian medical tourism agency Perfect Enhancement expects to capture 10 per cent of the cosmetic surgery market share within five years, and two to three percent by the end of 2008. Aside from having confidence in its marketing strategy and services, the firm attributes its optimism to the industry’s rapid but stable growth.
“We are geared towards penetrating the cosmetic surgery market by offering our services to international and local patients. We are proud to be the only agency that has a visiting medical consultant who is a qualified doctor, performing screening interviews and post-procedure care,” said PESB managing director Lenny Irana Zahari.
PESB believes its strict business practice of working only with the best surgeons, private hospitals and hotels in the country will make them the preferred medical tourism agency in three years.
The business has tied up with four major private hospitals and clinics and is looking at the possibility of expanding into other medical tourism services in the future.
While not promoting cosmetic surgery alone, the firm feels that it is part of its responsibility to educate the public about the proper channels and the importance of understanding the procedures and its risks as well as knowing the best people to do the job.
The four local hospitals and clinics used are:
The Prince Court Medical Center (PCMC), a prestige new five star 330-bed international hospital in Kuala Lumpur. It is one of the largest private hospitals. Owned by Petronas, it is managed by The Medical University of Vienna in cooperation with Vamed.
The Columbia Asia Hospital in Puchong, Selangor is one of the 21st century ‚”model hospitals”, run by the Columbia Asia company which is the result of a ten-year development effort that combines best care with best technology practices all under one roof.
Nicanor Clinic is a modern, sophisticated and fully accredited Day-Surgery centre, using state-of-the-art technology.
Imperial Medical Centre (IMC) is a one-stop personalised cosmetic medical centre that provides total solutions in the field of plastic & cosmetic surgery, cosmetic dermatology and laser treatments. Being the first aesthetic and cosmetic surgery medical centre in Malaysia to obtain a license from The Ministry of Health of Malaysia, IMC started operation in May 2008, and is owned by a group of cosmetic surgeons.
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