Presenting Croatia as a safe destination

Croatia is ready to welcome foreign tourists, health tourists and medical tourists. Its “Trust me, I’ve been there” promotional campaign aims to attract tourists and present the country as a safe destination.

“Trust me, I’ve been there”, was created by the Croatian National Tourist Board (CNTB), and is tailored to target specific countries:

  • Austria
  • Czech Republic
  • France
  • Germany
  • Hungary
  • Italy
  • Netherlands
  • Poland
  • Russia
  • Slovakia
  • Slovenia
  • UK

To reflect the interests of each country, the campaign will depict the favourite destinations, activities, and products of each target market.  For example, it seeks to attract Germans by sending messages related to sun, sea, gastronomy, and Kvarner coastal resorts.

Targeting Polish tourists, the campaign will depict images of the Makarska Riviera and Dalmatia. Images of Dubrovnik, Split and Hvar will be used to attract British tourists, while the French market will be targeted with cultural activities.

Health tourism is an area of particular interest to some of the targeted countries.

The campaign seeks to present the country as a safe destination for all. Croatia has intensified the process of vaccinating its tourist workers.  It is also expanding its “Safe Stay in Croatia” project, which was introduced by the Ministry of Tourism and Sports, for hotels and tourist accommodations to implement health and hygiene standards.

The campaign will run until the end of July 2021 on social media networks, TV channels, billboards, public transport, and popular newspapers.