A new report by RealSelf, an online resource on cosmetic procedures says that 45% of RealSelf.com users during the first half of 2019 searched for a provider located outside their home state. The top destinations for people seeking out-of-state cosmetic treatment providers are Florida, California and New York.
The RealSelf Cosmetic Treatment Travel Report, is based on a sample of 1.75 million RealSelf users who used the Find a Doctor search function in the USA.
Florida hold the top spot, with 150,000 out-of-state residents searching for a provider in the state during the first half of 2019. California is the second most popular destination with 125,000 out-of-state residents searching. New York is third with 70,000, Texas fourth with 50,000 incoming searches, and Georgia rounds out the top five with 33,000 searches.
RealSelf says that saving money on a cosmetic procedure can be a motivation for travel, particularly among those travelling to Florida.
RealSelf Cosmetic Treatment Travel Report: Top 10 Destination States By Total Incoming Searches | ||||||
Rank | Destination State | Net Inflow
(H1 2019) |
Searches From Users Outside Destination State | Searches From Users Inside Destination State | Top Origin State | Top Origin
State % |
1 | Florida | 156,555 | 56.9% | 43.1% | New York | 13.1% |
2 | California | 126,677 | 40.8% | 59.2% | New York | 13.2% |
3 | New York | 69,624 | 42.7% | 57.3% | New Jersey | 18.7% |
4 | Texas | 49,032 | 33.2% | 66.8% | California | 16.3% |
5 | Georgia | 33,265 | 50.5% | 49.5% | California | 10.4% |
6 | New Jersey | 31,148 | 52.7% | 47.3% | New York | 38.7% |
7 | Maryland | 26,625 | 65.2% | 34.8% | District of Columbia | 23.2% |
8 | North Carolina | 22,454 | 46.9% | 53.1% | California | 20.4% |
9 | Illinois | 22,119 | 38.2% | 61.8% | California | 13.4% |
10 | Washington | 19,929 | 41.9% | 58.1% | California | 27.3% |
Source: RealSelf.com; Analysis is based on sample of 1.75 million RealSelf users |
Searches in Michigan, Texas and Arizona are significantly more likely to come from in-state residents than out-of-state residents. Michigan holds the top with 70% of the total searches from local residents. Texas follows closely with 67% and Arizona rounds out the top three with 63%.
RealSelf Cosmetic Treatment Travel Report: Top 10 States By Percent of In-State User Searches | ||||||
Rank | Destination State | Net Inflow
(H1 2019) |
Searches From Users Outside Destination State | Searches From Users Inside Destination State | Top Origin State | Top Origin State % |
1 | Michigan | 9,047 | 30.0% | 70.0% | Ohio | 11.4% |
2 | Texas | 49,032 | 33.2% | 66.8% | California | 16.3% |
3 | Arizona | 13,140 | 36.9% | 63.1% | California | 23.8% |
4 | Wisconsin | 4,321 | 37.6% | 62.4% | Illinois | 33.6% |
5 | Illinois | 22,119 | 38.2% | 61.8% | California | 13.4% |
6 | Hawaii | 2,487 | 38.4% | 61.6% | California | 28.3% |
7 | Colorado | 9,903 | 38.9% | 61.1% | California | 14.5% |
8 | Tennessee | 10,626 | 39.3% | 60.7% | Georgia | 8.8% |
9 | Oklahoma | 3,510 | 40.6% | 59.4% | Texas | 44.4% |
10 | Massachusetts | 15,804 | 40.8% | 59.2% | New York | 14.3% |
Source: RealSelf.com; Analysis is based on sample of 1.75 million RealSelf users |