Tourism leaders from across Asia and the Pacific have met to plan the sector’s restart and recovery, even as borders remain closed throughout the region.
Data from the world tourism organisation, UNWTO, shows that the Asia Pacific region continues to have the largest proportion of destinations closed to tourists.
However, leaders believe that with the right policy measures and strong coordination, destinations can start safely welcoming back international visitors, thereby allowing tourism to deliver on its potential as a driver of recovery and growth.
Countries taking part in the virtual meetings focused on the coordination of policy measures and strategies to accelerate the recovery of tourism activities in the region. These include the phased lifting on travel restrictions and the introduction of travel corridors. Looking ahead, they also agreed on the importance of upgrading the skills of the tourism labour force, as well as embracing innovation and digital transformation.