Saturday, July 25, 2026
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Home Care Markets The quest for the private paying clients’ ‘Holy Grail’

The quest for the private paying clients’ ‘Holy Grail’

Sarah Whitebloom looks at how providers are faring trying to grow their self-pay business Self-funders…what’s not to like? Such residents not only can choose premium-cost care, they also can pay considerably more than the state for the same care. LaingBuisson research  shows that self-funders pay an average of 43% more for the same care as…

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