Hallmark Care Homes has created a retirement living brand called Santhem Residences, as part of its entrance into the assisted living market.
The Essex-based brand will be overseen by Avnish Goyal as chief executive, running alongside his role as CEO of Savista Developments and chair of Hallmark.
Santhem Residences will work with Savista to source land, obtain planning permission, and build and fit out projects.
The first project, Santhem Residences Shenfield, in Essex, is a £20m luxury village that will have 55 one- and two-bedroom apartments, shortly to be released for sale and scheduled to open in spring next year.
In an interview in the September issue of CM Goyal said the move into the assisted living market felt like a ‘natural progression from delivering care, support and lifestyles in our care homes to doing the same in a retirement living scheme where the focus is on lifestyle, support and care in that order.’
On the new brand, he said: ‘I am pleased to launch our first retirement village scheme Santhem Residences, which has been named after our wonderful parents, Santosh and Hemraj. This exclusive retirement village in Essex is the first of its kind but its creation and ethos have been decades in the making. It began with myself and my brothers and our aspiration for our parents to have the retirement lifestyle they deserved.’
Kerri Brill, general manager at Santhem Residences Shenfield, added: ‘Santhem Residences will provide peace of mind and be built on Hallmark’s many years of care and design experience, combining state-of-the-art in-apartment technology with a warm and family-friendly service throughout the village.’