CS Healthcare appoints sales and business head

Private medical insurance provider and mutual insurance society CS Healthcare has appointed Adrian Fowler as sales and business development leader.

Following a review of the society’s sales, marketing and distribution strategy, Fowler’s focus will be on ‘deepening and broadening’ the provider’s relationships in civil and public services, as well as developing the target markets of education, charities and not-for-profit organisations.

He will have direct responsibility for developing and leading CS Healthcare’s internal and external sales force.

Before Fowler joined CS Healthcare in 2017, he was the commercial director at global insurance provider ACE where he was responsible for its sales strategy for protection and health insurance products in the employee benefits market.

James Parker, CS Healthcare chief executive, said: ‘Building a strong sales team with experience in health insurance and B2B business development is fundamental to our success in delivering the targets set, and to building our membership base in these key sectors, so I am delighted to welcome a seasoned insurance professional of Adrian’s standing to the society at this time.’