Healthcare 21 Group appoint new group general manager

Healthcare 21 Group (HC21), a subsidiary of the Swedish medical technology company AddLife AB Group, has appointed Nathan Pettitt as group general manager. 

In his new role, Pettitt will oversee the next phase of the company’s development throughout the UK, Ireland & Germany. More specifically, his responsibilities will include business development, sales, and marketing, as well as retaining responsibility for business operations in the UK.


Pettitt was one of the founding team members of HC21 in the UK in 2012 and has since spearheaded the sales and marketing of the business. In 2019, he was promoted to general manager of the UK businesses and was subsequently involved in the integration of HC21’s acquisitions; Aquilant, Xograph and Cardio Solutions.

Commenting on the role, Pettitt said: ‘It is a great honour for me to take the role of group general manager of Healthcare 21. Healthcare 21 is a world-class sales, marketing, and solutions provider to healthcare communities in the UK, Ireland and Germany. We take great pride in nurturing our long-standing partnerships with some of the world’s top healthcare manufacturers in addition to supporting the launch of advanced new technologies with smaller suppliers. We will continue to innovate and evolve to meet the needs of our partners and customers during these challenging times.’

Tara Kearney, CEO of HC21, said: ‘The appointment of Nathan as group general manager is an exciting move for our business. Nathan brings a wealth of experience and a proven track record of success as GM of our UK business. His appointment will align the sales, marketing and business development of our Group and will ultimately enhance our offering to our partners and customers.’