Priory appoints Rebekah Cresswell as UK CEO

Mental health and specialist adult care provider Priory Group has appointed Rebekah Cresswell as its UK chief executive. She is the company’s first female CEO and will lead it into the next phase of development while overseeing the implementation of its strategy.

Creswell’s appointment follows the merger of Priory and MEDIAN, under the new holding company MEDIAN B.V. Effective from 1 November 2021, she will take over UK responsibilities from Dr André Schmidt, who will continue on the Board of Priory, and remains group CEO of MEDIAN across both countries.


Cresswell joined Priory in 2012 with a track record in operational and strategic management roles, specialising in quality improvement and performance management. During her role as chief operating officer of Priory Adult Care, she led 240 sites across the UK and was responsible for the engagement of the workforce, developing governance structures and achieving optimal financial performance.

Commenting on her appointment, Schmidt said: ‘We are delighted that Rebekah will be taking up the role as our UK CEO of Priory, as she is uniquely positioned to drive the organisation forwards. We have made great progress in growing together as a combined company and I am looking forward to working with Rebekah as we move forward to building Europe’s leading provider of high-quality mental health and medical rehabilitative services.’

Cresswell added: ‘I am honoured to lead Priory in the UK at this important time for the organisation. Priory has a strong worldwide reputation for delivering quality mental healthcare for patients in the UK. I am tremendously excited about the opportunities for the future and working with our commissioners and partners including NHSE and others. I am also proud to work alongside, and to grow, our talented and dedicated workforce to meet the increasing demands both for mental healthcare, and for specialist residential adult care services, and welcome the opportunity of realising Priory’s full potential as part of the combined group with MEDIAN.’