Bupa partners with GoJoe to boost workplace wellbeing offer

Bupa has partnered with health and performance platform GoJoe to expand support for its business health insurance customers.

The partnership will give eligible new and renewing Bupa business health insurance members access to the GoJoe app, which uses gamified challenges, team leaderboards, social features and expert-led content to encourage physical activity and improve mental wellbeing.

GoJoe also provides access to 350 Les Mills classes, meditation sessions, bespoke health programmes and financial wellbeing resources. The app can sync with fitness trackers and includes an optional rewards scheme that converts activity into retail vouchers.

Richard Norris, commercial director at Bupa (pictured), said: ‘Physical and mental health are deeply connected; when people feel physically well, they are better equipped to perform at their best. Our early-stage partnership with GoJoe hinges on a shared belief that positive health outcomes are driven by a mix of preventative and reactive support, and reflects our ongoing commitment to helping organisations build healthier and more resilient teams.’

GoJoe co-founder and chief executive Will Turner said: ‘The demands on health and support in the modern workplace are changing, with employers wanting to do more to support their teams’ health while managing rising costs at the same time. The GoJoe and Bupa partnership is the first step in our ability to offer employers an innovative approach to address this via end-to-end health support – and one that promotes and empowers preventative health and delivers on health equity, improved engagement and, ultimately, better performance for all.’

The offer is aimed at large corporate clients and is available to eligible new Bupa Business Health Insurance customers and existing customers at renewal stage.