The Competition Markets Authority (CMA) is developing guidance for the UK IVF sector to help fertility clinics understand and comply with obligations under consumer law.
The new guidance follows the CMA’s concerns surrounding fertility clinic practices such as lack of price transparency and misleading claims about success rates.
The watchdog is also concerned clinics may not be aware of their obligations under consumer law.
A short guide for IVF patients to help raise awareness of their consumer rights will also be produced.
The CMA has worked alongside sector regulator the Human Fertilisation and Embryology Authority (HFEA) and other organisations to produce guidance on what information clinics must provide to patients and when this should be provided.
The draft also explains what clinics need to do to ensure terms and practices are fair under consumer law.
Additionally, the CMA is publishing research outcomes on patient experiences, particularly those who have paid for fertility treatment.
The consultation for the draft guidance is currently open and will close January 5. The final version and a summary of responses received will be published next year.