Practice Plus Group launches TV ads for Wellsoon brand

Practice Plus Group has launched a TV advertising campaign for its lower cost private surgery brand Wellsoon.

The regionally targeted campaign will screen on ITV covering areas close to the Group’s ten hospitals and surgical centres.

Created in partnership with agency Bountiful Cow and the group’s in-house creative shop Supernova, the 30-second ‘back to your best’ advert is the latest in the group’s campaign to raise the profile of its Wellsoon proposition, which was officially launched last year.

According to the group, prices for common procedures such as hip and knee replacements are up to 30% lower with Wellsoon than other healthcare providers.

Practice Plus Group chief marketing officer Alyson Lockley said: ‘Wellsoon stands out from the pack as a distinctive, accessible brand with a warm and friendly tone of voice. We want to be people’s helpful ally in the complicated, often intimidating and costly world of private hospitals, to be on their side offering support every step of the way before, during and after their operation. Wellsoon is about recovery not just rooms, focused on giving people more of their life back as quickly as possible. The fact that Wellsoon offers transparent pricing with no hidden costs is the cherry on the cake.’