In a difficult market Turkey is still making progress, but why?

Keith Pollard gives his view of the recent International Health Tourism Congress in Istanbul and the wealth of opportunities for Turkey in the health tourism market. In a difficult medical tourism market, Turkey is one destination that is making progress. Last weekend’s International Health Tourism Congress in Istanbul communicated both the continuing success of Turkey…

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As Editor in Chief of International Medical Travel Journal (IMTJ) and a Healthcare Consultant for LaingBuisson, Keith Pollard is one of Europe’s leading experts on private healthcare, medical tourism and cross border healthcare, providing consultancy and research services, and attending and contributing to major conferences across the world on the subject. He has been involved in private healthcare, medical travel and cross border healthcare since the 1990s. His career has embraced the management of private hospitals in the UK, research and feasibility studies for healthcare ventures, the marketing and business development aspects of healthcare and medical travel and publishing, research and consultancy on cross border healthcare.