Saturday, July 24, 2021
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Digital marketing for Iran’s health tourism

Before 2016, hospitals in Iran did not use multilingual websites to promote their services to international patients.  New research on Iran’s health tourism market, combining...

Will the EU COVID-19 certificate help medical travel?

To revive travel and tourism in Europe, the European Parliament and the member states have agreed on EU Digital COVID-19 Certificates (EUDCC).  The goal...

The “New and Now Normal” in medical travel

The uptake of medical travel will be slow and sluggish to begin with but will improve in direct proportion to the ease of travel...

Refresh your sources of medical travellers

A new handbook suggests that successful marketing in the COVID-19 environment requires going back to basics, including reviewing the sources of customers. The interruption in...

Developing healthcare in Indonesia

New rules allow 100% foreign ownership of hospitals and major clinics in Indonesia.  This will open up investment, especially from Asian healthcare businesses, to...

Is this a transformative moment in global healthcare?

Sometimes, a small press release can hide a transformative moment for global healthcare. Ian Youngman analyses the new digital healthcare partnership between AXA and...

Could vaccine tourism damage the medical travel sector?

It took more than a decade for much of the medical tourism sector to rid itself of the image of being cheap with risky...

Ireland-UK cross border healthcare risks

The UK government is not going to replace the EU cross-border healthcare directive, so the Northern Ireland administration must look to negotiate its own...

Kenya’s limits government-backed medical travel

New rules will make it harder for government-backed Kenyans to travel abroad for treatment. Between January and December 2019, more than 400 patients were cleared...

Row erupts over Caymans medical tourism cities

Can the Caymans really sustain two major medical tourism and local care hospitals, plus other private hospitals and clinics?  Ian Youngman considers the local...