The International SPA Association has released the full findings of their 2019 ISPA U.S. Spa Industry Study. The annual study highlighted the continued growth in all key performance metrics, with a record high US$18.3 billion reported in revenue.
PricewaterhouseCoopers was commissioned by the ISPA Foundation to conduct this study that surveyed 2,000 spa professionals in the USA.
The study found that spa onenings out-paced spa closures by a margin of 400, bringing the number of spa locations to a new high of 22,160. Revenue per visit saw a 3% increase to US$96.50 per visit, the highest reported since beginning the study.
Total spa revenues for 2018 are estimated at US$18.3 billion, an increase of US$0.8 billion (+4.7%) on total revenue in 2017 (US$17.5 billion).
Average revenue per spa establishment was US$826,000.
The industry’s solid growth performance has underpinned improving profitability. In the resort/hotel sector, 60% said their spa profit percentage was 20% or more, up from 47% in 2017. The profitability performance of spas in other sectors also showed an improvement in 2018, with 75% reporting a 2018 profit percentage before fixed charges of 10% or more, up from 70% in 2017.
In 2018, spas continued to develop and evolve their business operations and capacity to reach and engage with the client.
When asked about the offerings or activities that they had in place in 2018, the four most frequently cited were all customer-facing; 79% quoted social media promotions followed by 67% mentioning loyalty programmes, 61% with a spa membership offering and 59% offering referrals for guest incentives.
US spa numbers in 2019