SingaporeMedicine, the government-industry partnership to develop and promote Singapore as the region’s leading medical hub and international healthcare destination, makes medical tourism history by going on Facebook.
Its presence in one of the world’s most popular social networks provides opportunities to communicate and connect with prospective customers, as well as medical travellers who have gone home with successful stories. Dr Jason Yap, director of healthcare services at the Singapore Tourism Board, commented: “We are excited to explore this communication channel. The great thing about Facebook is that we will be able to reach out to people and foster our relationship with them.
“People will be able to share their experiences and insights with their friends and co-workers. Hopefully, they will help us spread the good word about the world-class healthcare services in Singapore.”
Facebook, the brainchild of Mark Zuckerberg, first saw the light in a US campus in February 2004. It spread to other campuses, bringing the total number of registered users by the end of that year to 1 million. By 2007, it had 30 million registered users. It now has over 100 million registered users globally.
Facebook is a free-to-use, privately owned free-to-access social networking site. It allows its registered users to find and exchange news, messages, photos and virtual gifts with established and new friends across a number of networks formed around location, workplace, university and so on. Several features within Facebook also allow individuals, businesses or organisations to create and administer interactive profiles for promoting products and brands through “word-of-mouth marketing”.
Launched in 2003, SingaporeMedicine is a multi-agency government-industry partnership committed to strengthening Singapore’s position as Asia’s leading medical hub and international healthcare destination. Led by the Ministry of Health of Singapore, it is supported by three government agencies: Economic Development Board, which develops industry capabilities; International Enterprise Singapore, which fosters regionalism by Singapore-based healthcare players; and Singapore Tourism Board, which markets Singapore as a healthcare destination to inbound international patients.
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