According to swissinfo.ch, Switzerland’s tourism marketing company plans to launch a campaign in 2020 aimed at attracting guests to the country’s wellness and spa centres.
Switzerland Tourism has apparently announced partnerships with about 20 clinics as part of its long-running campaign to promote health tourism.
The article says that the campaign will first focus on guests from China, Russia and the Gulf States.
It highlights the medical expertise, the infrastructure and the natural environment which “make Switzerland an attractive destination for a broad range of health tourists.”
The article claims that the latest figures from 2017 show that nearly 36,000 foreign residents came to Switzerland for treatment in hospitals and clinics. No source of this data was given.
The article also says it is estimated that overnight stays in Switzerland, spending for day trips and food result in sales worth CHF196 million (US$196 million) annually, and that experts expect a 25% increase in sales by 2022.
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