Tobago plan to develop wellness tourism

The Tobago Tourism Agency has launched a Roadmap for Growth 2020 – 2023, which has identified the need to explore new niche development and diversification. It has initiated a three-phase project that will strategically develop wellness tourism.

The Tobago Tourism Agency will seek to develop a unique brand of wellness that aligns with the destination’s brand position of providing “Beyond Ordinary” experiences that go beyond the typical wellness offerings.

Phase one included a virtual conference, “Exploring Wellness Tourism 360”, in early July.