The Tobago Tourism Agency has launched a Roadmap for Growth 2020 – 2023, which has identified the need to explore new niche development and diversification. It has initiated a three-phase project that will strategically develop wellness tourism.
The Tobago Tourism Agency will seek to develop a unique brand of wellness that aligns with the destination’s brand position of providing “Beyond Ordinary” experiences that go beyond the typical wellness offerings.
Phase one included a virtual conference, “Exploring Wellness Tourism 360”, in early July.
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